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Mr. Armak
From the age of seven, Mr. Armak’s hands were already shaping the destiny that would define his life. Apprenticed to a master jeweler, he spent his childhood learning the art of design and fine craftsmanship, creating and manufacturing jewelry until the age of fourteen. By fifteen, he had opened his first shop, employing eight people—an astonishing feat for one so young.
At seventeen, his life took a dramatic turn when his family moved to New York. Balancing high school with grueling jobs—pushing supermarket carts by day and pumping gas until 2 a.m.—he embodied determination. His hard work earned him a full scholarship to Columbia University to study medicine, yet his heart remained with jewelry. With only ten dollars, he rented a workbench in a tiny workshop on Canal Street. His relentless dedication to craft and customer care soon lifted him to Madison Avenue, where his designs began gracing the showcases of such as Tiffany & Co. Cartier. Saks fifth Avenue, Fortunoff
His talent quickly captured the attention of the world’s most discerning clients. He created an emerald necklace set for royalty, and a ruby-red collection for Elizabeth Taylor that launched him into Hollywood’s glittering circle, attracting celebrities such as Liza Minnelli, Liberace, Michael Jackson. Awards followed: the prestigious American Best Designer of the Year for his “Wing Swept” gold and diamond earrings, and international recognition from De Beers for a dazzling design featuring 356 diamonds in a single set. Always ahead of the curve, he pioneered bold trends such as the Cleopatra Collection and even introduced the first single-ear jewelry fashion.
Fashion’s elite embraced him. Armak staged shows for Rockefeller’s Women’s Association of America, working alongside designers Oleg Cassini, Calvin Klein, Pierre Cardin, and Oscar de la Renta. His jewelry was modeled by icons including Lauren Hutton, Priscilla Presley, Cindy Crawford, Liza Minnelli, and Michael Douglas. He was commissioned by Bob Guccioni to design a masterpiece crown for Miss Penthouse International, accessorized by Oleg Cassini himself. The Metropolitan Museum of Art in New York later placed his celebrated Nefertiti Collection on display, cementing his place among the greats.
Never content to create only for himself, Armak opened a goldsmith school on Fifth Avenue, training more than 450 students in his extraordinary techniques. His career expanded internationally: he produced music videos for Europe’s largest record label, Raks Music; designed collections across Europe and Asia; and supported charitable programs for children’s education in South America. He developed 24-karat gold-infused water for private collectors, founded Hidden Society Magazine, and later launched an international jewelry trade show hosted in some of the world’s most elegant hotels.
The media followed his every step. His work appeared on Good Morning America, major American and international networks, and in publications such as The New York Times, The Economist, Vogue, Cosmopolitan, Elle, GQ, and Robb Report. His clientele grew to include the Rockefeller family, Lionel Richie, Grace Jones, Liberace, Andy Gibb, Priscilla Presley, Vidal Sassoon, and countless other cultural icons.
Even after decades of acclaim, Armak’s thirst for knowledge and innovation endured. Twice accepted to Harvard University to study International Business Law, and offered to serve on its advisory board, he continued to reinvent himself. He founded the Fussini Company, blending teak wood and 18K gold to wrap luxury automobiles and motorcycles, earning two consecutive awards as International Innovative Designer of the Year in the Automobile industry.
After a distinguished 35-year retirement, Mr. Armak has returned to the jewelry world—answering the call of collectors, celebrities, and connoisseurs who crave his vision once more. His legacy is built not only on precious metals and rare gems, but also on resilience, reinvention, and a relentless pursuit of beauty. His creations—timeless, daring, and deeply personal—remain as luminous today as when he first set a stone in gold at the age of seven.
